links for 2008-04-21
By Josh Young
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Measurement by sample is useless because you can’t get a big enough sample to measure all the niches; Nielsen, Comscore, and the entire industry will fail in a small-is-the-new-big economy because they can never measure and add up all the smalls.
This entry was posted on April 21, 2008 at 2:32 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed.
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