links for 2008-04-21

• BuzzMachine » Blog Archive » The Google economy
  Measurement by sample is useless because you can’t get a big enough sample to measure all the niches; Nielsen, Comscore, and the entire industry will fail in a small-is-the-new-big economy because they can never measure and add up all the smalls.
  (tags: advertising business comscore economics marketing media google nielsen longtail)