links for 2008-04-24

• Doc Searls Weblog · Toward a new ecology of journalism
  Advertising, while effective, remains a super inefficient and wasteful way for sellers to find buyers. This fact constitutes a problem we’ve long been waiting to solve, whether we know it or not. The holy grail for advertisers is buyers finding sellers.
  (tags: business journalism citizenjournalism docearls blog economics advertising media marketing market)
• Datawocky: Network effects propel cloud computing
  Code that runs on lots of data must be close to the data (network topologically); any processing that consumes data generates it. Once someone places some data in S3 and the code to process it on EC2, it’s easier to run other code on the data also on EC2.
  (tags: amazon cloud cloudcomputing EC2 S3 data processing networkeffect networktopology)
• PDF: Monitoring the Evolution of Interests in the Blogosphere | BlogTrust
  BlogTrust is an innovatie modular and extensible prototype application for monitoring changes in the interests of blogosphere participants, monitoring the convergence or dispersion of blogosphere interests. Etc etc.
  (tags: article blog blogosphere research tagging blogtrust datamining clustering tech data)
• Slashdot Book Review | Google Advertising Tools
  A guide to using Google’s AdWords and AdSense programs, along with some additional advertising strategies. The almighty CTR is one of the most important statistics, representing what proportion of your visitors clicked on ads. A good rate is 0.5 to 2.0%
  (tags: google adwords adsense book review harolddavis slashdot howto seo ctr api)