links for 2008-07-10
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There are four components of what I’m calling this idea of “ubiquitous social networks”: (1) universal identities, (2) a single social graph, (3) social context for activities, and (4) social influence defining marketing value.
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MetaCarta offers Web Services to power your applications, selling its technology in the form of an appliance and offering a number of web service APIs, like a LocationFinder, a QueryParser, a GeoTagger, and Search.
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The central question is whether there exists a set of payoffs to the participants under which the network can be sustained.
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Remembers liast 15 URLs. Tracks clicks and referrers. Includes on API. Automatically creates thumbnails and mirrors each page. Autotags with Calais. Geolocates with MetaCarta.
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A really super thorough story, including history, on google’s advertising, including youtube, doubelclick, tv and magazine and radio ads, customers, its sales operations. Includes lots of great stats, like YOY sales. Also, search ads didn’t start as CPC!
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PointRoll, a subsidiary of Gannett, offers a solution to the limited performance of standard banner ads by bringing a mini web site to the user without requiring a click–with interactive features such as video, polling, instant email, data collection…
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Sez new WSJ Managing Editior Robert Thomson: “Journalists at The Wall Street Journal have the objective of being objective. At The New York Times, you have news with a skew. Or a skew with news.” OUCH! Bring on “fair and balanced” while you’re at it!
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With last.fm’s Artist Royalty Program, bands accrue money–a percentage of revenue from ads next to their music as it streams or is played on-demand–into last.fm accounts. Last.fm has committed to a transparent payout system.
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The New York Times is predicting a 30% increase in online revenue to around $350m in 2007, according to the newspaper’s chief executive Janet Robinson.
This entry was posted on July 10, 2008 at 2:31 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed.
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