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No one with sufficient experience ever thought that TimesSelect made good business sense. It was the last gasp of the circulation mentality, the belief that consumers would pay for content even as the internet revealed the value in media is conversation.
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PressThink has its own version of SEO: Write a post that’s a guide to the discussion online and “the news,” linking out a ton. Give it a title and subtitle that anticipate search terms. It will weave itself into the Web and add up to Web authority.
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Without permanence, you slip off google. Bold ideas like ‘news as conversation’ fall away, because you’re shutting down the conversation before it has barely started. Without permanence, you might be on the web, but you’re certainly not part of it.
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I made one empassioned plea: the open archive. Charging for the archive is wrong for the news industry, wrong for the practice of journalism, and wrong for the public on the Web. Link death and the paywall are killing the news business.
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Fearful of allegations that it is profiting from copyright infringement, Google will only sell ads against YouTube clips that have been posted or approved by media companies and other partners — roughly 4% of the total.
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Newspapers don’t sell news to readers; they sell readers to advertisers. More generally, they monetize their readers (rather than their news), mainly through advertising, but also, sometimes, through subscription sales.
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In the several months after the NYTimes dropped TimesSelect, its traffic went through the roof. According to comScore, it gained 7.5 million readers worldwide from the end of August through the end of October, a 64% jump (to a total of 19.4 million).
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Sree Sreenivasan, who runs the new media program at Columbia’s Graduate School of Journalism, is even against mandatory site registration, since it’s just one more password to remember. “You have to adapt and learn from watching these nimble guys.”
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